Social Media & Digital Marketing (Optimization & Searchability)

ALL ATTENDEES MUST BE SEBD CERTIFIED.  VISIT: tinyurl.com/SEBDCertify to complete the short,
free application process and receive your SEBD Certification Number.

Everyone is online; shopping, communicating, researching and being entertained. The old "if I post
it, they will come" is no longer a solid marketing strategy to compete in the new "information
forward" digital world. This series will explore how to be digitally competitive and creative in
your online digital marketing to reach new
customers and old with your brand's message.

Session 3 - Optimization and Searchability - Tuesday, November 17, 2020 - 8:30 am - 10:00 am
• Google Search, Google My Business, Google Maps
• Keywords and competitor analysis: Research and identify industry keywords using online tools
• Reputation Management: Discuss online resources and tips for reputation management of your
business
Register for Session 3 here