Social Media & Digital Marketing (Intro to Branding & Marketing Strategy)

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Everyone is online; shopping, communicating, researching and being entertained. The old "if I post it, they will come" is no longer a solid marketing strategy to compete in the new "information forward" digital world. This series will explore how to be digitally competitive and creative in your online digital marketing to reach new customers and old with your brand's message.

Session 1 - Intro to Branding & Marketing Strategy - Tuesday, November 10, 2020 - 8:30 am - 10:00 am

• Overview of "what is a brand?"

• Define the key elements of a brand including: logo, tagline, brand statement, and customer personas.

• How to create an online marketing strategy

Register for Session 1 here